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San Francisco PR Summit Conference

Wednesday, July 27, 2011 from 8:00 AM to 5:30 PM (PT)

San Francisco, CA


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Ticket Information

Ticket Type Sales End Price Fee Quantity
Early Bird Pricing
You get: entrance to all sessions (including workshops), internet access, really great breakfast, lunch, and snacks each day, unlimited coffee / tea / drinks, and (open bar, too!) at the closing party. OFFER ENDS FEBRUARY 28TH, 2011. **Tickets are transferable but non-refundable**
 Ended $99.00 $0.00
San Francisco PR Summit   more info Ended $150.00 $4.74
Student Ticket   more info Ended $75.00 $2.87

Event Details

Join us at the 2nd annual edition of San Francisco PR Summit Conference on Wednesday, July 27, 2011 at the St. Regis Hotel. The PR Summit assembles top media influencers for one day of intense panel discussions, keynotes, break-out sessions, workshops and networking.

Join us as panelists discuss, debate and shape ideas in the areas of social media, public relations, public affairs and the future of business communications. PR is the ideal conference; join other media professionals, entrepreneurs, marketers and public relations practitioners driving the next generation of media relations.

This conference will explore how business and public relations organizations can go beyond the clutter to create impactful campaigns and real-world coverage. Our panelists & keynote speakers provide key intel on the best-in-class communications programs. What works? Why and how? Attendees will be engaged and participate in an open dialogue and conversation with panelists, with ideas shared and solutions created.

Who's Attending: Startup Founders, Tech & Social Media Guru's, Media Consultants, Public Relations Professionals, Brand Managers, Marketing & Business Development Directors, Press, Bloggers & Students.

When & Where: The PR Summit will take place over a full day, from 8:00am - 5:30pm in San Francisco on Wednesday, July 27, 2011 @ the St. Regis Hotel.

Attendee's will gain entrance to all sessions (including workshops), free WI-FI internet access, continental breakfast, lunch (for paid attendees only), snacks and(coffee/tea/beverages) and onsite post event cocktail and networking event.

 

 

CONFERENCE HIGHLIGHTS:

1. We are directly connecting participants to a spectrum of top media influencers - from the likes of the Communications Mgr. from Facebook to Dir. of Comm. at CBS 5, Kara Swisher of all All Things Digital, Kym McNicholas, Producer, Forbes.com, to Krista Canfield, Senior Manager Corporate Communications, at LinkedIn.
          
2. We are enabling media professionals, entrepreneurs, marketers and public relations practitioners, like YOURSELF, to drive the next generation of PR.
 
3. Learn the current must-have strategies and techniques to compete in the digital 2.0 landscape, to get your digital voice to cut through the noise, and successfully engage your audience.

Panel Topics:
    * Panel Topics Include:
   1. How to Marshal & Inform Bloggers in the Most Effective Way?
   2. Influencing The News Cycle In Real Time!
   3. How to Supercharge Your Social ROI: Measuring In A Digital Environment?
   4. Audience Directed Content: How to Message Media & Consumers on Emerging Technologies and Platform Devices? (Mobile, Tablets)
   5. The Press Release is Dead! (A Conversation)
   6. PR For Startups

Workshops:

1. Increase Sales, ROI, Cost-Effective Publicity! Led by Y'Anad Burrell (Glass House Communications)

2. Viral Game Mechanics in Action Led by Adam Archer (GamesThatGive)

3. How to properly use social networks alongside your website. Led by Michael Brandvold (Michael Brandvold Marketing)

4. Rockstars and Pornstars: Effective social networking and fan engagement techniques, tricks and tips, from some of the unlikeliest of personalities. Led by Chris Buttner (PRThatRocks) & Michael Brandvold (Michael Brandvold Marketing)

5. "Locations, Images, and the Future of Digital PR" Led by Jolie Odell (Mashable) 

6. "SEO Demystified: Putting Online Search to Work" Led by Scott Steinberg (TechSavvy Global)

Keynote Speakers:

    

1. Shani Higgins:(President & CEO, Technorati), Keynote: "65% of Blogger's Think You're Unprofessional: Social Media, the Blogosphere, and Scale"

2. Eric Schwartzman:(Author, PR Guru): Keynote: "Social Marketing to the Business Customer"

3. Joshua Weinberg: (Founder, The Digital Life Consulting Group): Keynote: "Launch Lessons: Proven Principals for Incredibly Successful Launches."

4.  Kara Swisher, Co-Executive Editor, All Things Digital

Speakers:

 

Agenda: 

8:00-9:00 a.m.: Registration & Networking 

Complimentary continental breakfast provided by Graffiti PR

9:00-9:10 a.m.: Welcome and Opening Remarks 

9:10-9:55 a.m.: Panel: PR For Startups

Moderator: Neil Vineberg (Vineberg Communications) 

Panelists: Fred Bateman (Bateman Group), Vanessa Hope-Schneider (Eventbrite), Leslie Lum (Marketing Expert), Matt Hicks (Facebook), Mike Barash (Knock Twice)

  • Workshop: "How to Properly Use Social Networks Alongside Your Website?" Led by Michael Brandvold (Michael Brandvold Marketing) 
    •

10:00-10:40 a.m.: Panel: How to Supercharge Your Social ROI: Measuring In A Digital Environment?

Moderator: Johna Burke (BurrellesLuce)

Panelists: Eric Schwartzman (Author, PR Guru), Leigh Rowan (Moderne Communications), Scott Steinberg (TechSavvy Global), Ben Parr (Mashable)

  • Workshop: "Viral Game Mechanics In Action" Led by Adam Archer (GamesThatGive) 
  • Workshop Description: Come join Adam Archer as he walks you through a fun and exciting viral game mechanics workshop. This interactive session will include some group participation to explain certain aspects of virality. Adam will also walk you through how virality and k factor are measured in internet applications.
    •

10:45-11:00 a.m.: Coffee & Tea Break sponsored by San Franola Granola 

11:00-11:40 a.m.: Morning Keynote Address

Shani Higgins (CEO, Technorati) "65% of Bloggers Think You're Unprofessional: Social Media, The Blogosphere, and Scale"

  • Workshop: "SEO Demystified: Putting Online Search to Work" Led by Scott Steinberg (TechSavvy Global)
  • Workshop Description: No matter a PR campaigns size, scope or budget, with consumers increasingly turning online as their first port of call for information, all can benefit from search engine optimization. But even today, the way online search results work remain a mystery to most. Learn from the Internets #1 technology expert (according to Google, naturally) how to craft every asset of your initiatives to yield more results, and, for little to no cost, provide a lasting payoff for clients whose echoes continue long after the flashing lights have gone dark.

11:45 a.m.-12:20 p.m.: Fireside Chat w/ Cathy Brooks (Other Than That) &: Kara Swisher (Co-Editor, All Things Digital)

12:20-1:20 p.m.: Lunch Break, Complimentary lunch provided by Graffiti PR 

(FOR PAID ATTENDEES)

Afternoon Sessions:

 

1:20-2:00 p.m.:  Mayoral Candidate for San Francisco, Bevan Dufty will give a ten minute speech and introduce keynote speaker: Eric Schwartzman.

  • Afternoon Keynote Address: Eric Schwartzman (Author, PR Guru) "Social Marketing to the Business Customer"
  • Workshop: "Location, Images, & The Future of Digital PR" Led by Jolie Odell (Mashable)
  • Workshop Description: Location-based services have heretofore been limited to checkins, and tools for SMBs in particular have been sparse, leaving little opportunity for really engaging with users. But there's lately been an explosion of new tools (for brands) and new technologies that help brands get more engagement by really creating special, memorable, and valuable experiences for users. But LBSes are still not anywhere close to mainstream; you're reaching fewer than 6% of consumers. So how can you reach more people with your brand's message? Image-sharing is something a lot more consumers are willing and able to do, and brands are creating "brand love" and getting great participation from fans/brand ambassadors through apps like Instagram, Picplz, etc. All you need for success is a little creativity and knowledge of your community.
2:00-2:40 p.m.:  Panel: How to Marshall & Inform Blogger's in the Most Effective Way?

Moderator: David Spark (Spark Media Solutions)

Panelists: Beth Spotswood (CBS/SF Chronicle), Jolie Odell (Mashable), Ryan Singel (Wired.com), Michael Leifer (guerillaPR)

2:40-2:55 p.m.: Afternoon Break 

2:55-3:35 p.m.: Panel: Audience Directed Content: How to Message Media & Consumers on Emerging Technologies and Platform Devices?

Moderator: Cassie Phillips (Failcon) 

Panelists: Kym McNicholas (Forbes), Dana Oshiro (NetShelter), Jennifer Neeley (Host, The A-List)

  • Workshop: "Rock Stars and Porn Stars: Effective social networking and fan engagement techniques, tricks and tips, from some of the unlikeliest of personalities." Led by Christopher Buttner (PRThatRocks) & Michael Brandvold (Michael Brandvold Marketing)
  • Workshop Description: What do Rock Stars and Porn Stars know about the effective use of Social Networking for effective fan engagement that you don't? Where are the tools and techniques that keep fans clicking through and why it's not necessarily sex that always sells? Stay classy, kids... this panel is completely SFW and promised to be a lot of fun. This breakout session will have you performing like a Porn Star and revered like a Rock Star by your peers in no time.

3:40-4:15 p.m.: Panel: Influencing The News Cycle in Real Time! 

Moderator: David Perry (David Perry & Associates)

Panelists: Akilah Bolden-Monifah (CBS), Ken Miguel (ABC 7), Krista Canfield (LinkedIn)

  • Workshop: "Increase sales, ROI, profits, and learn cost-effective publicity efforts!" Led by Y'Anad Burrell (Glass House PR), Joanna Weidenmiller (The One Page Company), Charleston Pierce (Charleston Pierce Presents), Michael DeFlorimonte (michaelD. Communications)

4:15-5:00 p.m.: Keynote Address: Joshua Weinberg (The Digital Life Consulting Group)

  • "Launch Lessions: Proven Principals for Incredibly Successful Launches"
  • (Highlight: Today, consumers don't just expect a great product, they expect a great product experience. The product experience does not start or end with the product. The experience starts with: Product information gathering; Then goes to purchase; Deliver is next; Onto the ub-boxing experience; Setup is next; folled by first use; Repeated as follows (with customer support as needed); And finally disposal and replacement. This presentation gives lessons for successfully launching a product experience illustrated by positive and negative case studies taken from Apple and other consumer technology companies.)

5:00-5:45 p.m.: Panel: The Press Release is Dead! (A conversation)

Moderator: Christopher Buttner (PRThatRocks) 

Panelists: Elliot Tomaeno (Enloop), Jiyan Wei (Vocus), LaurieAnne Lassek (Quova), Grant Marek (Thrillist)

5:50-6:00 p.m.: Closing Remarks

6:30-9:00 p.m.: Cocktails & Networking @ Bimma Loft 2.0 (w/open bar!) 

 

 

 

 

 

 

 

 

 

 

Media Clippings:

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Video Interviews:

Interviews curated by Johna Burke, Sr. Vice President of BurrellesLuce for BullDogReporter.com. Additional interviews of participating speakers and panelists is available @ (click here).
Sponsors:
 
  

     
  
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Testimonials:

"The PR Summit Boot Camp was filled with experts on how to -- and not to -- manage public relations in the age of social networking. Some of the experts were on stage, while others were in the audience -- as befits a world where increasingly the community is the point." (Ryan Singel, Wired.com staff writer)

"I really enjoyed participating in the San Francisco PR Summit Boot Camp Conference. The speakers and attendees were all experts eager to learn and debate the future of PR and its implications. I learned so much and left with actionable recommendations on how to improve PR efforts for my company." (Tamara Mendelsohn, Director of Marketing, Eventbrite)

 “PR Summit Boot Camp by Shaun Sanders of Graffiti PR was an inspirational event that brought together thought-leaders in the areas of Social Media and PR and provided insights on how to blend social marketing and traditional PR. It was a pleasure to speak on the panel on "Cultivating Evangelists", share insights and exchange ideas with other high-caliber speakers and attendees.

(Liana Burtsava, Trendy Lime)

“I loved being part of the 1st Annual PR Summit Boot Camp with a great gathering of PR and Marketing Practitioners.  The insights and exchange of ideas and challenges proved valuable as we all strive to improve our PR and Marketing efforts. Am confident all attendees left with at least one new nugget to implement. I look forward to participating again next year!” (Beth Schnitzer | Vice President, Strategic Alliances  | PIER 39)

“As a brand manager and marketing professional, I found Graffiti PR’s boot camp interesting, educational and a great opportunity to be around other like minded creatives.  There are lots of tools to use in our pursuits, but getting together in learning and networking environment can never be replaced.  Thanks for a great afternoon.” (Bob Boemer / Marketing and Events, Hard Rock Café, Western Region)

 
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When

Wednesday, July 27, 2011 from 8:00 AM to 5:30 PM (PT)

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Where

St. Regis Hotel
125 3rd Street
4th Floor
San Francisco, CA 94103-3138




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News & Updates
Thursday, July 21, 2011

Top 5 reasons to attend:

  • Learn the latest trends in marketing & public relations.  
  • Impact your bottom line
  • Learn new ways to collaborate and connect audiences and diverse market segments.
  • We show you how to get better results with your marketing, pr and social media campaigns.
  • Learn how to use trending to affect discovery.

Take-Aways:

  • Creating an environment that connects to the viewer and consumer
  • Creating a 360 degree approach between producer, gate-keeper and influencer.
  • Get your digital voice to cut through the noise and clutter to directly connect with your desired audience.

 

Thursday, July 21, 2011

Tuesday, July 19, 2011

PR Summit has partnered with Dream Labs SF to bring PR Summit LIVE and on-demand to audiences around the world.  Watch the live webcast at http://www.ustream.tv/channel/pr-summit-conference on Wednesday July 27th., from 8am to 5pm.

Tuesday, July 19, 2011

Register for PR SUMMIT LIVE WEBCAST on Eventbrite

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